Monday, 30 April 2018

Altra come on board as a sponsor


As an athlete I was very lucky to be supported by both Reebok and Avia who provided me with fast run shoes and training shoes.  Nothing to do with their excellent footwear but as I got older and raced and trained more (and harder!) I developed foot problems and had a long bout of Plantar Fasciitis which, in a way signaled the end of my Duathlon days.

Now that I spend just as much time at races but mostly standing still with a mic in hand my feet could be suffering more than ever with the constant pressure. Thankfully not though. A few years ago I discovered that what they needed was to be totally relaxed and on a zero drop platform. So basically I needed a protective cushioned trainer that has a super wide, toes-splayed toe box and no difference in height from front to back. And that's where Altra come in. Their shoes are absolutely the best at doing this whether it means standing still at races or running in them.  this summer season I'll be commentating and presenting at races in the Altra Instinct 4.5s and my feet are very much looking forward to it! Find out more about them here https://www.altrafootwear.co.uk/


Wednesday, 4 April 2018

British Cycling Nationals Season underway in Torquay
















March saw me get my commentary of HSBC British Cycling National series events under way with the brilliant new Riviera Classic In Torbay, Devon.



Of course, as always, the photo I've taken above was at a quiet time early on in the day before the crowds (and sun!) really got going but it gives you an idea of the fantastic setting we had on the English Riviera.

Massive congratulations to Mid Devon CC and Mike Gibson for hosting such a great days racing and the club for  also having the forethought to pout on a full day's support races on the Saturday at the excellent Torbay VeloPark. It meant I got in a full 16 hrs commentary to harden my vocal chords for the long season ahead too.

Here are some clips of The finish of the Youth A boys race won by local (to me) lad Oli Stockwell of Welwyn Wheelers








Monday, 8 January 2018

Commentary / Event MC Plans for 2018

Its been an exciting winter talking to race and event organisers and planning the next steps for my commentary career. Here's what 2018 is looking like currently with some very exciting new ventures (which I'm not allowed to talk about ;-) ) yet to be added...
if you're interested in my services, click the commentary tab above and get in touch jez@jezcox.com
Click HERE for my current 2018 plans




Wednesday, 25 October 2017

My exciting project is now very much a reality.

Oaklands Wolves Cycling Academy is the first and only full time junior racing academy in the UK and I'm massively proud to say I got it started and that it's now ticking away nicely. All this when so many thought it wasn't possible.

We're now taking our second wave of applications to the academy and the trial (And open day) will be in February so get in there.   email jez.cox@oaklands.ac.uk to find out more 








Tuesday, 24 October 2017

Catching up : Minehead Festival of Wheels brought Summer to a close

It's been a really busy summer of live event commentary and Autumn has been just as busy. Here's a clip of some live commentary from the Minehead Festival of Wheels in early September


Monday, 22 May 2017

Tour Series : Great Times

I'm currently on Tour nationally with Sweetspot, working as live commentator on the Tour Series and having an absolutely brilliant time learning from the great Carl Lawrenson and building both my commentary repertoire and experience of adapting to unforeseen circumstances as they unfold in each of the races.

For more on my fledgling commentary career click the COMMENTARY tab above.

I'll do my best to write a blog report at the end of it all if I can squeeze it in!
Do follow my tweets @jezcox to the right here for all my latest from the #tourseries
Katie Archibald and Eileen Roe give me some words just after the win

Thursday, 4 May 2017

Lessons learnt. The first of which is to...... Smile :-)

For a year now I've been working one to one with a particular athlete on their mental approach to racing and training and how these mesh with the rest of their life.

The progress has been remarkable and this weekend marks a serious landmark in this athlete's progression.
If I could pass on what we have both learnt along the journey it is to:

Plan like your life depends on it and spend great time writing everything down and digesting a well drafted journey with way markers along the way. Sit back and dwell on the paper and all the feelings it makes you have as you look at your lofty goals there in front of you. Then snap the pencil, throw away the paper and begin training with such reckless enjoyment that it brings you back to why you started all this in the first place when you first felt the rush. Then sit back and dwell on that.
When you reach race day it's really just the outputting of  the results of all that fun.  Filled with the glow of goals acheievd with minimum pressure the utopian state of flow is reached. The door to the state of flow is opened with one key : The smile.
The persistent smile on race day confuses competitors. Not just because it undermines their own fears and competitive urges but because it steadfastly says " I conceieved  my goal, I believed in my goal and now I will achieve my goal."

Conceive, beleive, acheieve.
But once you've put down your pencil put down with it the sense that you MUST acheieve. Will and MUST are too very different things.  
If the athlete in question is reading this, keep smiling and have a great weekend.

Thursday, 17 November 2016

Revived : Cox's 80 #coxs80

After I retired from competition 3 years ago I embarked on marking my 81st and final race victory with 80 (+1) tips in the form of tweets that I tweeted every day for 80 days. 

These were tweeted in the run up to Christmas and with that in mind I thought it would be a great time to impart them again now.

Within them I share what to me are some of the elements that turned me from a quite average young athlete to British number one as well as some critical dos and don'ts that I still need to remind myself of from time to time.

I now manage a 6 sport academy as well as two Great Britain teams and many of these nuggets and insights are applicable across sports so I hope you find them useful.

Enjoy.


Cox’s 80

1/80: The minute you really hurt in a race, remember that moment, where you were and how it felt and try to recreate it in training as closely as possible.
2/80: Most people start the final run way too fast. Forget the crowd and start at 60% and you'll nearly always be quicker overall
3/80: Use elastic laces in both race and training shoes because they allow a much more natural foot action.
4/80: In your kit bag keep spare bar end plugs, a chain link, inflation canister, gaffer tape and get out of jail free #maxifuel gels ;-)
5/80: Race more. Most Triathletes are stifled by not racing enough. Go to http://www.tri247.com/events.html and get planning!
6/80: ITU and BTF rules actually allow drafting in cross du and tris but organisers rarely say so. Make the most of it!
7/80: One recovery month a year, one recovery week a month, one recovery day a week. (Ish.. make your months 5 weeks ;-))
8/80: Don’t listen to people talking before a race about 'the hill', 'that corner' 'that descent'. They're rarely ever that bad.
9/80: In a race, as in life, never look back or think too far forward. In all aspects of sport and life: Be Here Now.
10/80: Don't mess around with shoes. Find the ones that work for you and stick with them. Forget fashion & go with function over form!
11/80: I never race without taking two Imodium Plus tablet an hour before the start. Don't take my advice on this but if you're friends with the bushes you might find them miraculous. I do...
12/80: For multisport, always leave a 'get out of jail free' Isotonic gel such as a Viper Active gel next to your run shoes in T2
13/80: Higher peaks come after deeper troughs. It’s all about the balance. Only want to be the same? Just do the same.
14/80: Remember to pick up your wheel QRs from the pavement before driving 1/2 way round the M25 to suddenly remember leaving them there. (Doh.)
15/80: Can’t remember last time you just went for a ride or run for the fun of it? Wind back a bit and stop to smell the flowers (man)
16/80: Look after your chain and clean it regularly. It’s one of those things that can gradually slow you down without you noticing
17/80: Gentlemen, shave your legs. Ladies, for goodness sake shave your legs!
18/80: Ride MTB XC? Forget fashion and fit bar ends. They were there at the start in the 90s for a reason - they work
19/80: Try to have a very hilly run route and a pan flat one. Specific extremes are the way to go. Avoid no-man’s-land!
20/80: Wide bars=better stability, lower position, better air through-flow, leverage, stability and control. Don't argue! Just try it! ;-)
21/80: Easy on the caffeine. It’s great for pre-training but when racing, in reality what most people need is to be calm.
22/80: It’s cheating, I know, but I've got 57 to go! “It always seems impossible until it's done.” - Nelson Mandela
23/80: Your compression socks should be a nightmare 2 get on and off if they are tight enough to be effective. The very best are CEP
24/80: Too dark to train? Look up 'cree bike light' on ebay to find an incredible £27 bargain of a light with a green rim lens.
25/80: Twice a week this winter spend 15 mins riding just left leg, then both, then right, then both in a nice light spinny gear.
26/80: Training at altitude works! As I found in the Himalayas '06 you just have to accept going much slower when you're there though
27/80: Don’t buy the 'train on Christmas Day because no one else will' myth. Too many people do! Bliss out man......#pigsinblankets
28/80: Forget Lanzarote for training. Gran Canaria is where it’s at. Mountainous, more varied and 50min climbs...
29/80: Stage races and long rides. Vaseline.
30/80: Sitting straight? If not, nothing beats the new Bontrager RXL Hi-Lo Saddle for complete groove adjustment precision #trekbikes
31/80: A pair of ripped track mitts will mean you can still ride tomorrow. (who wants hand tan anyway, Tom Rowan ..?)
32/80: Every now and again spray the top surface of your road pedals with GT-85 and notice the difference in smooth float
33/80: Carefully experiment with pure L-Glutamine powder to help speed up recovery. An idea that worked for me, your choice though...
34/80: Never ever start a race without knowing why you are there and what you aim to do. Then have a plan B.
35/80: With racing (as with life) just accept that some days you're the statue and some days you're the pigeon.
36/80: Learning from 2013: Start with subjective lessons, then objectify them, extract the learning outcome and apply it. List them!
37/80: Are you still reading this list?  Excellent, keep going.
38/80: Use this time of year to try other disciplines. Aim for ones you're really bad at as that’s where you'll learn most.
39/80: Don't copy others without knowing why. Only dead fish go with the flow.
40/80: Never be afraid to celebrate being HALF WAY BABY!  Pass me that barrel scraper.....
41/80: Get some 15mm spikes and make the most of running in this mud. It'll do you so much more for you than the road.
42/80: If you use off-road pedals trust me you cannot beat time ATACs. I have no ties to them but they're simply perfect.
43/80: If you go on a treadmill this time of year do the 1st and last 10 mins v light in bare feet and simply aim 2 have quiet feet
44/80: Never pretend that it's all real. Someday, soon this will all be someone else's dream.
45/80: One race will be your last. You may not get to chose which and you might have already done it. Don't put off being your best
46/80: Struggling for running inspiration? Get a copy of Chris McDougal's (sp?) 'Born to run'. It’s a great read.
47/80: I've won 81 races and come 2nd 50 times. In at least half those 50 races I 'resigned' to coming 2nd before the finish. Don’t.
48/80: Next time you corner hard, instead of sticking your inside knee out just try pressing it in against your top tube as you lean.
49/80: Appreciate what you have achieved and love what you are trying to achieve. Leave the rest to God.
50/80: Activate your glutes! They drive so much of what you do but we just sit on them way too much. http://ow.ly/szr3o
51/80: Marry a beautiful pro cyclist with the aim of living off her winnings.
52/80: Replace your elastic laces once a year or more. Mine snapped half way through the Mud and Mayhem at Thetford to teach me that.
53/80: Use downhill running reps at speed to open up your hip flexors and improve form. 15x 50 metres should do. Just lean in...
Okay, so I meant 15 x 50 metres....
55/80: Take it from me: within minutes of quitting a race you'll feel fine and wish you'd carried on. Be safe but be resilient more
56/80: Mediocrity is a disease. As a vaccine, try to spend time with people who are steadfastly excellence focussed.
57/80: Every now and again when out training just stop, listen and breathe. It's the lemon to your pancake. 
58/80: Imagine yourself trying to fire a rocket launcher from a canoe on a lake. That's why you need good core stability.
59/80: Further to my barefoot treadmill tip a few weeks ago, here's some barefoot skins to stop the blisters: http://ow.ly/2aB5o2
60/80: In the 80s Nike coined quite simply the most inspirational, important and relevant mantras of all time: just do it.
61/80: Doing the Iceman today? It's the perfect race for measuring your effort evenly. Try not to go too deep with spikes in effort.
62/80: Never ever half wheel people at the front of a group ride. For most people it's their chimp doing it. Have a word.
63/80: New road bike? Make sure you remove both dust caps and nuts from the valves. It’s how you move on from looking like a beginner.
64/80: If you're off the bike you should sit down. If you're sitting down you should lie down. If you lie down you should be asleep.
65/80: Doing big gear force training on the bike, always mix it up with high cadence low resistance stuff. It’s formulaic.
66/80: Graham Crow: "Attack, then attack again. If that doesn't work then attack harder. Thanks Graham!
67/80 2 good 2 pass by: Gordon McCauley: "Use your quick release lever when you're out of tyre levers out on the road." Top man GMC
68/80: If you're looking for the final touch to your TT bike the disc wheel is it. Windy? That's when you get the most out of it
69/80: Do a life audit and don't put off getting rid of the things that drag you down no matter how new they are.
70/80 (borrowed) Don't hurry, don't worry. You're only here for a short visit. So be sure to stop and smell the flowers.
71/80: Try great races: Human Race off-road, Hillingdon du series, Mumbles du, Go Beyond Clumber Classic, Powerman UK for a start
72/80: Everyone's potential had a ceiling. Find the loft hatch, open it and climb through. There’s always surprising things in an attic!
73/80: When riding behind the Derny you can go much closer than you think. (tip to self!)
74/80: If I could offer one cycling tip above all it would be relax. In all disciplines unnecessary tension is a big no no.
75/80: Your minute by minute experience of the world is really framed by your reaction to it so smile in order to re-frame it.
77/81: Get inspired by: Thomas Frischnecht, Maurizio Fondriest, Roy Chamberlain, Marianne Vos, John Tomac, Suzanne DeGoode, Danny Macaskill
78/81: As one of my GB AG 74+ team told me last year: you don't stop racing because you get old. You get old because you stop racing.
79/81: Think not how much time you have in your life. Think how much life you have in your time.
80/81: ODP, Talent team and GB squad are NOT the only way. Don’t let a panel decide your future. Get out there and do it.
81/81: Far greater it is to dare mighty things to win glorious triumphs even though chequered by failure than to rank with those poor spirits who neither enjoy much, nor suffer much, for they live in a grey twilight that knows not victory nor defeat.

Thanks for listening, thanks for questioning and thanks for making me laugh. I've enjoyed it and actually learnt a fair bit about you lot along the way.
Thanks.

Monday, 8 February 2016

How to train for cross duathlon


What’s 'cross duathlon'? Well, it’s not angry. But you might be when you find out what you’ve been missing out on! (Sorry, I couldn’t resist...)

It’s basically off-road duathlon (run-bike-run).
Because of the testing, technical and often muddy nature of this predominantly winter sport the race distances tend to be shorter, with most averaging out at around 7k-20k-4k. The biggest and best-known series is the Human Race Series in the South and South East. These tend to be longer and take in large forested courses and steep climbs with lots of technical features. As you travel further North, cross duathlons are more spread-out but the courses are just as exciting and technically demanding with well-respected races being hosted by Mud and Mayhem at Thetford and the Bolesworth Centre in Chester. Even further North there are great off road kicks to be had at the Bowhill Duathlon on the Scottish Borders. There are plenty to experience and the joy of off-road racing means that no two races are the same. One thing you will never hear cross duathletes discussing is race splits. It’s never about time and always about the terrain, or surface, or mud, or roots, or rocks, or water crossings or some other feature that by the finish line all competitors have been unified by though conquering. It’s an adventure within a race. It’s about so much more than time.
Okay, so enough with the hard sell. You’ll have grasped that I am a fully converted off-roader myself having spent years racing road-based duathlons. The rapid expansion of the whole off-road multisport scene has meant that along with me there is an ever growing crew of dedicated mud lovers who no longer have to touch the tarmac in a race at all. With that new found specialism have come new elements to focus on in training and here are a series of key areas to address if you are contemplating a cross duathlon or two this winter:

Hit the road on your off-roader

Courtesy Human RaceLet’s face it, having to clean mud off your bike and kit after every ride is a drain so when going for a road ride, simply take your mountain bike. As long as you don’t hold people up, heading out for a long steady ride on the road with a group who are all on road bikes means that you will have a work out which is not only specific to your mountain biking position on the bike but also that you will have a session out with all of your ride buddies. By all means expect them to try to ‘drop you’ in the hope that they can say “told you not to come on your mountain bike” and therein lies your session’s goal: Don’t get dropped!
It means that you will need to ride conservatively and shelter from the wind more but by hanging in there and riding your MTB when all others are on their thin tyred race machines it will you who’s laughing when you see how much stronger you become. Make sure you put extra air in your tyres so they roll faster and, where possible, lock out any suspension.

Up your training when it snows

As soon as it snows, pack in plenty of MTB rides and cross country runs in the deepest snow you can find. Try to get off the beaten track to where the snow has not been compacted as that’s where it is safer. It will provide you with a uniquely hard strength training session and riding in the snow immediately accelerates your bike handling skills with a soft landing waiting for you when you get it wrong.
Running in the white stuff will also encourage optimal off-road run form with a high knee lift and a classic forefoot style which is necessary in order to get some purchase in the snow. The great thing is, you don’t actually need to think about any of this. Just get out there and keep moving. The snow will create the training session for you. Stay away from ice and compacted snow and make sure you are confident about what is beneath the snow. Also, don’t expect to go far. Find an open area that you are confident with and just keep moving. Suddenly, those ‘snow days’ where you just happen to be stuck at home (oh dear...) become a unique and massively beneficial training session.

Learn to run down hill (fast)

Finding a steep off-road hill to practice running down as fast as your legs will carry you has benefits for all areas of your training. Firstly, it’s a skill thing: by doing it you will be able to make up more time in the bumpy downhill sections where you’ll find many backing off but it’s more than that. The action of ‘letting go’ and allowing your legs to ‘roll through’ underneath you while you keep your upper body leaning in (but always at 90 degrees to the ground) gives you a really effective dynamic stretch of your hip flexors and this will, over time, convert into a free-er feeling running action. The angle of your foot strike and the subsequent toe-off when doing this will also pay dividends for your flat running. 10 to 15 reps running down the hill is more than enough and the hidden bonus is that in that time you will have also done 15 uphill reps without even thinking about it. Learn to relax, let go and drop like a stone and you’ll be amazed how many places you can make up in races once the trail tilts down.

Mud is your friend

Courtesy Human RaceEven with all the road based MTB’ing I’ve been suggesting and rosy-cheeked snow runs (followed by hot mince pies), invariably, come race day, with the number of other competitors out there, you’re going to hit the mud in races and trust me, the mud will hit back.
So, rather than running and riding off-road all the time and trying to avoid the mud you’re better off doing more training on the road for practical reasons and then actively seeking out the muddiest routes when you do head off-road. In terms of the training benefits, the resistance generated by going straight through the brown stuff is not quite as effective (or pleasant) as snow but it doesn’t half speed up your improvements in bike handling as you learn to stay seated and ‘steer with your bum’. Added to that, the seemingly annoying clumping of mud around your running shoes is actually the mud fairies clinging on to give you a helping hand by making you stronger and more supple as your running style adapts to cope with the gloopy conditions. (Just to be clear, it’s not really them but go with me on this okay?)
You will soon learn new ways of seeking out ‘bonus grip’ on both the bike and the run in the muddiest sections but it will require you to commit to it and resolve to dissect those puddles and mud patches while your friends gingerly poottle round them. Aside from feeling like a big kid again you’ll be relying on the same skills and mud-plugging ability that will see you leaving your road loving friends behind when they do eventually give in to the lure of cross duathlon. What’s more, come Spring it will convert into extra road speed and efficiency.

The beauty is of course that training and racing off-road does most of this for you. It’s not a complex set of carefully timed intervals or number-crunched coach-devised controlled pain exertion. It is instead the terrain and conditions setting the session for you. Eventually you will find that a muddy trail lit by a head torch on an evening run or a pristine snow covered field on a crisp weekend morning says, “come on then, let’s see what you’ve got..” far more powerfully that your grim-faced turbo trainer sat waiting in the corner of the room or that same old pavement route that you’ve run for years.
On paper, hitting the trails is play but play enough and eventually that play will pay.

Jez Cox

Monday, 23 November 2015

How to win races.

How to win races.
Written by Jez Cox, 2015 

This is an article for cyclists, runners and du/triathletes who care about being  better (even if they wouldn't admit it to others) and it's particularly aimed at those who start races (and may have done for years) without ever considering the concept of winning.

Okay. So maybe not everyone can and will win a race and it's critical to say that maybe not everyone wants to win a race but one thing I'm absolutely set on is that everyone should try to win a race.

Do bear in mind that 'winning a race' could mean being the first in your age category or race category. Categories are there to give you a level to aim at so take aim and here's how to move closer to winning:

1) Find your niche.



"Only dead fish go with the flow"

If I ask any one of the cyclists, triathletes and duathletes I work with why they compete in the sport at the distance they do they often struggle to tell me and then, upon digging deeper I tend to find that they started because friends had or they knew someone that encouraged them to. This is never more common than with triathlon since it's boom between 2000 and 2010 and then likewise road cycling in its current 'sportive' explosion. Very often, the reason for ending up doing what they are doing is along the lines of 'Well, everyone was getting into it and so I thought I'd see what it's all about'. Now that's a massive generalisation and of course the fact that so many who have recently 'converted' have actually transitioned from quite a sedentary lifestyle is something that should be celebrated. I certainly do just that. It's kept me in a job these past few years for one thing!

My point is, having got started, bought all the gear, done your first event and become 'one of us' it's then very easy to drift and simply either stick doing the same thing or just do the same as everyone else. As I say, only dead fish go with the flow.

Now, for some, doing just that will be fine, for others, they may actually have stumbled upon their niche straight away and started doing really well, winning events maybe but even then, how would they know?

I'm always quick to rubbish talk of, for example, Roger Federer being the 'greatest tennis player that ever lived'. He's awesome, don't get me wrong, but if you'll indulge my thinking still further, the greatest tennis player that ever lived almost certainly never held a tennis racquet. You just don't know. And in a way, stumbling into a particular sport and finding that you love it is as much half chance as having the genes that oddly enough make you potentially, (physiologically) the greatest tiddly winks player that ever lived.

Yes. It could be you.

Of course, not everyone wants to win.
Not everyone even wants to find out how good they could be and that's fine too. Sport and recreation can offer so much more beyond just winning but it's quite possible you're different to the masses. You're reading an article which I have deliberately titled in a very specific way. Chances are you're curious about your potential and I want to help you think about how to exploit that.

It starts with being prepared to be selfish and do things for yourself which may actually grow you away from where you started. It often involves having to go back to being bad at something again and when done correctly it should involve plenty of failing because failing is how winning is done. It's the only way you learn. Eventually, through a process of elimination and reckless experimentation you should start to find your niche and then you can start to think about winning.

"Far greater it is to dare mighty things to win glorious triumphs even though chequered by failure than to rank with those poor spirits who neither enjoy much nor suffer much for they live in a grey twilight that knows not victory nor defeat"

Theodore Roosevelt


One of the greatest strengths of Great Britain's recent surge to the top of world cycling has been the insistence from the coaches on their young academy riders riding as many different disciplines of cycle sport as possible and indeed mixing them up. Until recently in fact, academy riders under the age of 18 were not allowed to specialise in one discipline. Experimentation and 'being bad at something' (relatively) was therefore something to be celebrated and in fact there were a whole string of academy riders who found their way into unexpected modes of cycle sport through this very approach of what I'd like to call 'niche mining'. It's a terrible term, I know, but go with me.

If you consider yourself a road cyclist, try mountain biking, if you're a track cyclist, try BMX, if you're a triathlete, try cycle speedway (yes, cycle speedway).

Play, experiment, fail. (Repeat). Learn.

Stop being such an adult and get back to being far more childlike. Attack what you are trying as new and fun and embrace being bad at it at first. Only afterwards when you've tried it should you analyse your performance.

Watch young children trying new games and sports for the first time and you'll usually find them living completely in the moment, focusing on what they are doing rather than on how they are doing. 'Present restrospectivism', as I'd like to coin it is a disease of adulthood and should really be fought if you're to find your niche. The best vaccine I've found thus far is that age old elixir called 'fun'. 

Get back to trying new things and remember, when you do,

Be
Here
Now.

.........

Then analyse.
Learn.
And go back for more fun.

2) So I've found my niche.  How do I win!?



I was blessed in that I stumbled across the sport of cycling by accident at the age of 12 when my parent's next door neighbour, my good friend Tilman Marsh, bought a mountain bike and allowed me to try it. It was about 1992 and the mountain bike boom was just catching light. It was a rigid steel Scott with Deore DX and Onza ski bar ends. I loved it. 
Once I had ridden a permanent figure of eight track into his lawn I was immediately hooked and cycling, through mountain biking, cyclocross and then road racing became my sporting obsession and then by way of hard work and blessings, my career.

- BUT - It took me a full 6 years to win a race despite racing lots. In retrospect, I now see that long wait as a big part of the reason why I'm still involved with the sport and why I carried on racing and then went on to win so much.
When I think back to my earliest racing experiences in my first races in the London Cyclo Cross league in the winter of 1992, I was being beaten soundly in every race by a good number of other youth riders. Of course, as so often happens with these things it was the same people every time and picking a winner was pretty predictable. 4 years later, only one of those regulars was still racing. And his name was Roger Hammond.

At the time, I could never have imaged that of these incredible riders who were seemingly destined for greatness and were without doubt light years better than me, hardly any of them were still racing (let alone winning) by the time they were 20.   

Why?

I'm a firm believer that you need to learn to win but you'll learn nothing from winning.
Every time you don't win there's always something to learn.
I'm lucky in that, once I found my niche (Duathlon) I won 81 races but that wasn't the lucky bit. The lucky bit is that I came 2nd 50 times and those 50 times were why I won 81 races.
I learnt so much from those that beat me. Guys, if you're reading this, (You know who you are!), thank you for the lessons.

I now have friends who have children that have started racing, a couple of whom have started winning and winning lots and it's a great thing but because they've started winning so early it means that they haven't actually learnt much yet. All they're learning is that they're good (what ever that means).  The ones that they are beating week in week out who have the perseverance to hang in there will learn lots and eventually that bank of knowledge will pay out in those that work for it.
The problem is that if you don't have that bank of experience in being beaten, when it does happen and the young regular winner suddenly doesn't win, there's very little to fall back on. That's the stage when so many drop out.

So; got a talented youngster?  Find a way to keep them coming 2nd, 3rd and 4th (or lower) and you'll be paying into their longevity bank all the time. It can be tricky though if you have an early developer but there's usually a way.

Having said all that, and moving on from childhood now, you need to be ready to win. That's key. As you approach a point where you feel capable of winning I would strongly advise taking some time out to visualise it and see it from your 'mind's eye' with all its visceral quality and feel.

Conceive (in the imagined)
Believe (in your subconscious)
Achieve (between the start and finish lines)

CBA.

It's important groundwork to make sure you're ready.
Once I'd worked my way through a few years of my lovely Mum driving me to cyclocross and mountain bike races in order for me to take a good roasting I was lucky enough to have generous enough parents to encourage me to try yet another discipline and so I had a wobble around on my first road bike, a Graham Weigh in Columbus Thron with Campag Mirage. Yes, those that know me well, my first road bike did indeed have Campagnolo. I'm sorry.

I was lucky in that I started road racing in my late teens at the time when West London converted from using a road encircling Pinewood Studios as the go to 'cycle circuit' to the now massively popular Hillingdon Cycle Circuit. Sure enough,  I lined up there for my first in a long series of kickings but crucially this time I started to see that I was finding my niche. All of a sudden, my deficit in technical skill and recklessness as an off-roader didn't hold me back. Generally, fitness and hard training started to pay greater dividends and as it did, my mountain bike began collecting dust.

Of course, on the road, I still learnt lots by being beaten lots but somehow, in my distracted teenage life I had the forethought to do turbo training sessions in front of endless of recordings of the 30 minute channel 4 Tour de France coverage.
As I did, those 30 minute programmes provided me with the chance to 'race' each stage, including, as it's climax, sprinting to the finish line. That meant of course that although my VHS player depicted that Richard Virenque had won the mountains points, Big Mig has won the TT and Abdu had cleaned up in the sprint (and in green again), in fact, they hadn't.
I had won all those stages.

Now that I've gone through my sports psychology training (and studied the works of my guru Dr Dennis Wadeley) I can see that what I was doing was in fact 'positive mental pre-play'. I had lived the moment of winning in my mind over and over again and so when it came, I was ready for it.

C B A

So that same summer I crossed the start line of yet another Hillindon circuit race, the format of which don't happen anymore sadly. These were irregular ones where all the riders used to start together and then after a set number of laps the 4th category (lowest ranked) riders would sprint to finish, then a few laps later the 3rd cats would too, leaving elite and 1/2s to finish off after them.

Something happened that day, I timed my 4th cat sprint perfectly and won by about half a tyre's length. What normally happens then is that the 4th cats drop out but I wanted more. This is not allowed but hey, I was on a roll. I hung in and also sprinted again with the 3rd cats, coming second in that race. I still refused to drop out and at the age of 17 went on to take 5th in the E12.

These were my three best road race results to date and they all came on the same day! Knowing what I now know about rules and so forth, what I did should have probably seen me suspended from racing but the organiser was my mentor and I'm thankful that he understood that I was having one of 'those' days.

Do you know what I mean?

I hope so.
I'd say they happen maybe once a year - if that - and they nearly always fall when they do on a training day or a recovery day but once or twice in an athletes life they'll fall on a day when you just happen to be stuck between two white lines with a bunch of other loons trying to outdo each other and you need to be ready for that. Lots of people aren't and that 'snapping cranks' / ' go harder and it just feels easier' moment passes them by because they'd never seen themselves winning.

So guess what, they didn't.

Of course, following my mentor's guidance, as soon as I'd won I needed to move on and up and keep trying to learn. And learn I did. I didn't win at Hillingdon again for another 5 years while I was abroad and expanding my road racing repertoire but all these years later I am proud of now having won a race there in 5 different disciplines : road race, time trial, duathlon, cyclo-cross and road running. I coach there now as well and get to watch my charges trying to do the same. If you're one of them, don't be hard on me for doing what ever I can to hold you back and stop you winning too soon. In the words of Rocky Balboa,

"It's how winning is done"

3) I've found my niche; I'm right at the sharp end but still can't win.


This is when you need to build your tactical repertoire.

Try to list 5 different ways someone  could win your event (or category) and have a plan for how you might execute each one in an average race. Then, as you approach race day, about a week out, choose 3 of them that are most appropriate for that event. An hour before the start, take in the conditions and the competition and decide on 2 of those 3. Settle on one as your plan A and one as your plan B should plan A fail or become impossible.
It sounds formulaic and not much fun doesn't it?  
Well, winning is fun, trust me. Or it is in the 10 minute aftermath. I'm yet to meet an athlete who, after those 10 minutes isn't thinking "what's next' and planning ahead.

So, what kind of tactics?

I'll give you an example of 5 based on a runner trying to win their local off-road 5k race.

5 Ways:

1) Pick the person who you perceive as most likely to win (based on past performances)  and try to run calmly on their shoulder for the entire race, ready to jump them with 50metres to go.

2) Start much harder than usual and do everything to then calm down and maintain position.

3) Surge hard with 1500m to go to get clear and then maintain form and do not look back.

4) Spend the entire race simulating being over tired and unfit to the other racers by breathing hard when close to them. Then apply numbers 1 or 3 to catch others off guard.

5) (Practice this often in training for it to be anywhere near effective) Once settled into a good quality group, try to aid the group in bunching up and running as a pack. With 3000m gone start surging hard and then easing and repeat this as many times as you can until the right selection has been made. This will only work if you have practiced this in training and others haven't. That's the whole point.

Of course, you've got to have the fitness and form to apply the above and get the win but that's the point : everyone trains their body but very few prepare their mind in line with it. Dear old Dr Dennis Wadeley's positive mental pre-play was something that worked for me as I prepared my mind for the expectation of winning and whilst doing so I built a handy toolbox of ways to win.

4) I won! What next...?


Congratulations!
As I said above, unless the victory is a career defining (or even career ending one) the majority of athletes won't take long for their thoughts to turn to their next race, next challenge or next chance to win. Hence, (as I've been saying all along) why we don't learn much from winning.

Note that I say much and not nothing though.

The most important lesson that you can learn from winning is that you can win and actually, for most people that's quite a revelation.

So the next step is key. Repeating a win in similar conditions and with similar competition is actually something I'd advise trying. You'll learn more from dealing with the pressure of being a past winner and having others watching you more closely and you'll be forced to cook up even more tactics in order to deal with just that.
If you're able to repeat the win (and it might take a long time) then once again it's time for some zoomed out thinking and some honest self talk : Are you ready to kick on and find some even tougher competition (if there is some) or perhaps it's simply your time to dominate and look to rack up even more wins.
Of course, if you're both super talented and a winner you may not have any higher to go.
My advice? Don't be afraid to win and win lots but try to find a way to keep pushing yourself.
In order to do this I'll prescribe what I do to so many triathletes and multisporters in particular:

Race more.

You train to race, peak to race, try to put everything in place to race well and so I still can't understand why so many triathletes only race 3 times a year. Some less.
The chance of everything going right across all three disciplines, not to mention the painfully long build up is actually quite slim.

"Too expensive" you say?

Then, going back to the start of this article: don't do what everyone else does. Use a definitive 'all races' race calendar online (tri247.com is the most complete) to find the best races that suit you at the best price. If you enter the races that all your mates are doing and that are all over the magazines and web then that's what we call hype.
Hype costs money which someone will have to pay for.  So dig deeper and you'll find some real gems and in turn you'll be able to afford to race more.

I came from a background as a road cyclist where as an elite I did two seasons of an incredible 72 and then 75 races in a year so that helped ingrain me in that culture. Without doubt I carried that into my life as a duathlete where I worked my way though short course, long course, drafting, non drafting and then cross and trail duathlons. My regular racing saw me racking up a lot of wins across the 10 years in duathlon.

Don't get me wrong, among them were some races which I won easily but there were bags of others that nearly killed me as well.
Because I raced in a relative minority sport which has two defined seasons a year I employed a simple tactic : race everything I possibly could.

I was lucky that I had the time to and I was also quite clever about usually trying to squeeze a free entry to a subsequent event from most organisers of races I'd won so that way entry fees weren't really a major concern.
Either way, the penultimate take away point on your journey to the winners enclosure is : Race More.

Reading of my successes I can imagine it would be easy to think I am a super talented athlete and it was only a matter of time before I started winning but genuinely, it couldn't be further from the truth.

I don't feel I have any particular physical attributes that make me any better than average and that played out for me early on at school. I'm just determined and insightful. Every single person that was beating me I could learn from and trust me, I was a very very average junior and youth athlete.

And I'm glad I was.

In my roles as a coach and also as a GB team manager I regularly meet athletes over the age of 70 who wish they'd started when they were 15 rather then 65 but I see in them that same dogged determination to become 'world champion'.

World Champion!?

World champion of themselves, in this time, with these life constraints and with their body. Even if that just means in their local race.

Some of them have gone on to become actual ITU World Champions while others have smashed PBs, times and race positions beyond what they ever thought possible.

My point is, and to conclude with this, don't be constrained by doing what others do. Be a freak. Dare to be believe in your ability.

Conceive, Believe. And if you are tickled to put what I've said into practice then remember this:

One race will be your last ever. You may not get to chose which one it is.
In fact, it may have already passed.

There's a lot more important things in the world than racing, not least in our current world climate, but when you do next find yourself between those two white lines, believe it is everything.

Don't accept limitations that others or past experience put on you and greet failure and elated success the same because you are part of the 1% of society for whom mediocrity just won't do.

<><><><><><><> Jez Cox 2015 <><><><><><><><>

If you have been inspired by this article, why not book a 121 with me where we can sit down and work out your road map to finding out how good you could be?
I also specialise in motivational speaking and team leadership. If you think I can help you with either of these, just drop me an email to:
Jez@howgoodcouldibe.com